Wilks Development and the Frisco Economic Development Corporation recently sealed a development deal marking the commencement of phase one for Firefly Park.
The project, located at the crossroads of US 380 and Dallas North Tollway, encompasses 242 acres of mixed-use, master-planned space, with 159 acres under Wilks Development's ownership and 59 acres under Frisco EDC's ownership.
Firefly Park, along PGA Parkway, holds a prime location as one of the primary entrances to the nearby PGA of America headquarters and Omni PGA Frisco Resort. Upon completion, the development will boast 3 million square feet of Class-A office space, 400,000 square feet of high-end retail, dining and entertainment options, as well as 1,200 hotel rooms, 230 townhomes and 1,970 mid-rise and high-rise residential units. Additionally, it will offer various top-tier amenities.
“Firefly Park is part of the ‘PGA halo effect’ accelerating development in north Frisco,” said Frisco EDC President Jason Ford. “The infrastructure partnership creates ready-to-build sites to help attract major headquarters to Frisco. There is a high demand for more walkable, mixed-use environments with a blend of premier corporate and lifestyle facilities – Firefly Park will offer exactly that. The immersive art walkway will make it unique from every other mixed-use development in North Texas.”
Inside Firefly Park lies a 45-acre central park and open space, featuring a chain of lakes, an illuminated outdoor art walk, extensive hike and bike trails, picturesque fountain views and family-friendly playgrounds. The development will also include a stunning wedding chapel, an event lawn, and an amphitheater that will host year-round programming.
“It’s no secret why Frisco has been one of the fastest-growing cities in the U.S.,” said Wilks Development President Kyle Wilks. “It embodies everything we want in a community: one of the lowest tax rates in the region, leadership that’s responsive to the businesses and residents, and an overall culture of success. We expect Firefly Park to continue the success and further stimulate the growth that began in Frisco several decades ago. We appreciate the Frisco EDC's partnership and commitment to bringing this project to life.”
For more information about Firefly Park, visit fireflypark.com or on Instagram and Facebook.
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