The East-West Shrine Bowl, the nation’s oldest college all-star football game, officially announced its partnership with the NFL Players Association (NFLPA) to provide educational resources to athletes throughout the 99th annual game in Frisco.
This official partnership will allow participants to learn the ins and outs of what it takes to succeed as a professional football player. Current and former NFL players as well as NFLPA leadership will serve as featured speakers during panels throughout the week of the Shrine Bowl to educate and empower the athletes.
“We are thrilled to welcome the NFLPA as an official partner of the East-West Shrine Bowl,” said Vice President of Sports for Shriners Children’s Bob Roller. “The NFLPA’s presence throughout our event will uniquely enhance opportunities for our players to succeed as they embark upon their professional careers.”
For the past 12 years, the NFLPA has engaged with the next class of player members at the NFLPA Collegiate Bowl, this new partnership aims to provide the 2024 Shrine Bowl players with a similar crash course of information.
“The Shrine Bowl’s mission to positively impact the lives of children and college athletes perfectly aligns with our union’s values, which is why we are thrilled to enter this partnership,” NFLPA COO Teri Smith said. “We look forward to joining our resources with the Shrine Bowl’s legacy to continue preparing the upcoming class of NFLPA members for success.”
The 99th annual East-West Shrine Bowl will kick off Thursday, Feb. 1, 2024, in Frisco, Texas, at Ford Center at The Star. The game will be nationally televised on the NFL Network. Proceeds from the game will fully benefit the life-changing mission of Shriners Children’s.
