Dallas Cowboys linebacker Micah Parsons swapped his helmet for a headset on Sept. 17, 2024, as he served box combos to fans at the Raising Cane’s Post Malone x Dallas Cowboys Restaurant in Dallas.
Following the Cowboys' week one victory over the Cleveland Browns, where Parsons earned Tom Brady’s inaugural "LFG Player of the Game" award, he stepped into a different kind of spotlight — this time behind the counter, serving more than 100 eager fans.
During his "shift" at Raising Cane’s, Parsons was joined by Dallas Cowboys Cheerleaders Tori and Camille, who assisted him in serving the fans. "My first time trying Cane’s was in Austin, and I was immediately hooked and started going every day,” said Parsons. "This Cowboys restaurant is dope, and Post Malone is awesome, so I wouldn’t expect anything less. I want to bring Trevon here!"
Now in his fourth season with the Cowboys, Parsons has solidified his reputation as one of the NFL's top defensive players, earning All-Pro and Pro Bowl honors for three consecutive seasons. Off the field, he made history by becoming the first active professional athlete to hold a leadership role at a sports media company, taking on the title of president of B/R Gridiron at Bleacher Report.
During the event, Parsons also spoke with the media about the Cowboys' season and the team’s evolving identity. “The team this season is the newest and most diverse team I’ve ever been on, and we’re really creating a new identity for ourselves,” he said. "You never know how many Sundays you have, so you always have to stay humble. After Sunday’s game, we need to restart, reset and refocus."
Raising Cane’s founder, Todd Graves, praised Parsons' involvement, stating, "It was great having Micah out to our Post Malone x Dallas Cowboys Restaurant today. He is an incredible athlete and a great role model for young athletes and aspiring football players across the country. I wish Micah and the team nothing but success this season!"
Raising Cane’s, known for its chicken finger meals and iconic "Cane’s sauce," continues to expand rapidly, with over 800 restaurants across 40 states. The company plans to open 100 new locations in 2024 and aims to become one of the top 10 restaurant brands in the United States.
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