The Dallas Cowboys redefined the sports business landscape becoming the first sports team to break the $10 billion valuation barrier.
As reported on Aug. 13, 2024, by Sportico, an online sports business publication, the Cowboys now hold an astonishing value of $10.32 billion, a figure that not only cements their dominance in the NFL but also sets a new standard across all professional sports.
This monumental achievement reflects both the franchise’s deep local roots and its global appeal. The Cowboys, known as "America’s Team," generated a record-setting $1.2 billion in revenue in 2023 — the highest single-year earnings ever recorded by a sports team — largely due to owner Jerry Jones’ revolutionary approach to sponsorships, licensing and real estate.
Sportico’s latest rankings place the Los Angeles Rams and New York Giants in second and third place, valued at $7.79 billion and $7.65 billion, respectively. The Cincinnati Bengals, with a value of $4.71 billion, round out the list.
With 99.4% ticket renewal rate, the highest in the league, the most tickets sold in the NFL and highest suite revenue in football, the Cowboys' connection to their fan base is unmatched.
The franchise’s influence extends beyond ticket sales. The Cowboys have the largest domestic fan base in the NFL, reaching 25.8 million people, and maintain the top social media following in the league. Their digital presence is bolstered by over 26 million annual podcast listeners. Additionally, the team's dominance in media exposure is reflected by their number one ranking in game-day entertainment and sponsor media exposure.
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