Texas generates approximately $193.8 billion in annual economic impact from tourism, supporting 1.3 million jobs statewide — but it's not just the state's largest cities drawing visitors. It's vibrant communities like Plano that play a vital role in driving the state's tourism industry.
Governor Greg Abbott recently recognized the city of Plano as a Tourism Friendly Texas Certified Community by Travel Texas during the program’s inaugural year. This recognition highlights the city’s dedication to leveraging tourism as a driver of economic growth, creating local jobs and attracting visitors from across the country and around the world.
“We pride ourselves in being a one-stop shop resource for visitors seeking information on what makes Plano an exciting place to visit," Visit Plano Assistant Director Millerann Moya told Local Profile. "We are honored to receive the Tourism Friendly Texas Certified Community designation from Travel Texas, which reaffirms Plano’s dedication to welcoming visitors with outstanding hospitality and vibrant experiences. This recognition highlights our ongoing efforts to enhance tourism, support local businesses and showcase the unique attractions, restaurants and events that make Plano a premier destination in Texas.”
Many, Many Visitors Came To Plano
In the 2023-2024 fiscal year, Visit Plano hosted 158 events — ranging from corporate and association meetings to sports tournaments, SMERF (social, military, educational, religious and fraternal) gatherings and government events — resulting in 48,000 booked room nights. Plano welcomed 3.6 million overnight visitors during the year, driving an impressive $1 billion in annual visitor spending.
By leveraging tourism as a powerful economic engine, Plano is enhancing visitor experiences while fueling job creation and supporting local businesses. “Plano is a city that balances business and leisure, offering visitors a destination where work and play come together effortlessly,” said Travel Texas Director Tim Fennell in an official statement.
How Plano Attracts Tourists
Whether strolling through the charming streets of its vibrant downtown filled with unique shops and local eateries, attending a signature event like the annual Plano Balloon Festival that fills the skies with color, or unwinding in one of the city’s many green spaces and nature preserves, travelers quickly discover that Plano is a destination where connection and discovery go hand in hand.
From family-friendly attractions and world-class dining to outdoor adventures and rich cultural experiences, the city’s welcoming atmosphere and thoughtful blend of modern amenities and natural beauty make it an ideal place to visit. Plus, with its convenient location and easy access to neighboring cities like Frisco and Dallas, Plano serves as an ideal home base for travelers looking to explore the best of North Texas.
“Plano is proud to receive the Tourism Friendly Texas Community certification from Travel Texas,” said Mayor John Muns. “This recognition highlights our city’s commitment to providing an exceptional experience for visitors and showcasing all that makes Plano a vibrant destination. From our diverse dining scene and cultural attractions to our world-class events, we remain dedicated to welcoming travelers and creating unforgettable memories for all who visit.”
What Is The Tourism Friendly Texas Program
The Tourism Friendly Texas Community program invites local governments and non-profit organizations leading tourism promotion and development efforts to earn a prestigious certification. This designation unlocks valuable opportunities for communities to strengthen partnerships vital to tourism growth, educate local leaders on the industry’s economic impact, prioritize customized strategies and tap into a wealth of resources offered by Travel Texas and other state programs designed to fuel both community and industry success.
Travel Texas, part of the Governor’s Economic Development & Tourism Office, works to amplify local economic development by marketing Texas as a top travel destination to out-of-state and international audiences — driving visitor spending, job creation and economic prosperity across the state.
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