FROM INSPIRING a movement in flexible childcare to navigating rapid expansion, Adventure Kids Playcare is redefining what it means to be a trusted partner for families. Founder Dana Oliver turned a personal challenge into a thriving business designed to empower parents and delight children.
“At Adventure Kids Playcare, our mission is to support busy families by providing safe, fun, and flexible childcare solutions,” says Dana. “We’re here to make life easier, whether that’s by hosting glow-in-the-dark dance parties or simply giving parents peace of mind during a busy day.”
Operating across 16 locations and four states — with more on the horizon — Adventure Kids Playcare is more than just childcare; it’s a space for creativity, connection and community.
INSPIRATION TURNED INTO ACTION
The idea for Adventure Kids Playcare came to Dana during her own journey as a new mom. “I realized there was no childcare option that offered flexibility and real engagement,” she recalls. “I wanted to create a space where kids loved to go, and parents felt great about leaving them.”
Over the years, the company’s services have evolved. With additions like kids night outs, after-school clubs, and the Play Crew On the Go service, Adventure Kids Playcare continues to adapt to the needs of its growing community.
NAVIGATING GROWTH WITH A STRATEGIC PARTNER
As Adventure Kids Playcare expanded to new locations, Dana sought expertise to navigate the complexities of growth. That’s where Sandi Mitchell, CEO of Apex Catalyst Group, came in.
“Sandi helped us clarify our vision and create systems that scale,” Dana explains. “She pushed us to identify blind spots, focus on our strengths and prioritize what truly mattered to the business.”
With Sandi’s guidance, the team implemented the Entrepreneurial Operating System (EOS®) framework, transforming operations with tools like the Level 10 Meeting format, quarterly Rocks, and a consistent scorecard for tracking KPIs. “Sandi taught us the importance of taking time to work on the business — not just in it,” Dana says.
A TEAM UNITED BY VALUES
At the heart of Adventure Kids Playcare are its core values: Kindness, Integrity, Delivering Fun, and Serving the Community — or K.I.D.S. These values shape every decision and interaction, ensuring families receive exceptional care.
“Sandi helped us solidify these values into actionable principles,” Dana notes. “They’re now embedded in our culture, guiding everything from hiring to how we serve families.”
MAKING A MEANINGFUL IMPACT
The changes under Sandi’s guidance have been transformative. One family shared how Adventure Kids Playcare became their lifeline during an emergency. “It’s feedback like this that reminds us why we do what we do,” Dana reflects.
By embracing flexibility, fostering creativity, and delivering exceptional service, Adventure Kids Playcare continues to be a trusted partner for families navigating life’s demands.
LOOKING AHEAD
With a vision to bring flexible childcare to 500,000 families by 2030, Adventure Kids Playcare is focused on thoughtful expansion into new states.
“Sandi has been instrumental in helping us position ourselves for sustainable growth,” Dana says. “Her guidance ensures that as we scale, we stay rooted in our mission to deliver joy and support to families.”
Through a blend of visionary leadership, strategic guidance, and a commitment to their core values, Adventure Kids Playcare is poised to brighten the lives of families for years to come.
READY TO GROW WITH PURPOSE?
For leaders looking to transform their businesses, Sandi Mitchell with Apex Catalyst Group offers the clarity, tools, and expertise to guide them toward sustainable success. Learn more at ApexCatalystGroup.com or contact Sandi directly at [email protected].
