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Netflix To Launch Immersive Entertainment Venue In Dallas

Fans can experience immersive environments inspired by popular Netflix shows
netflix-tudum
Photo: Netflix Tudum

North Texas is set to become a hub for fans of Netflix shows and movies. The streaming giant announced on June 18, 2024, its plans to open Netflix House, an immersive entertainment venue, in Galleria Dallas. 

Netflix House aims to transform fan experiences by bringing beloved stories and characters to life. Visitors can expect immersive environments inspired by shows like Bridgerton and Squid Game, exclusive merchandise and dining options themed around various Netflix series and films. 

WFAA reports that Netflix House is currently under construction at the Galleria on the northwest side of the shopping center. It is expected to open in fall 2025.

This isn't the only Netflix House that is coming. Another location in King of Prussia, Pennsylvania, outside Philadelphia, is also set to open in 2025. These venues will offer year-round, rotating experiences based on popular Netflix titles.  

According to the press release, the selection of Galleria Dallas and King of Prussia for the first Netflix House locations is strategic. Both are among the most popular shopping centers in the U.S., known for their extensive retail offerings and high foot traffic. The venues, each occupying over 100,000 square feet of former department store space, will feature striking sculptures and murals depicting characters from various Netflix shows. 

“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings,” says Marian Lee, Netflix’s chief marketing officer.

To stay informed about the latest developments, Netflix has launched a dedicated website, NetflixHouse.com, offering updates and detailed information ahead of the 2025 openings.

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