Squeeze Massage, an app-based massage concept created by the founders of Drybar, opened at 220 S. Preston Road, Suite 20, in downtown Prosper, Texas. The opening marks Squeeze's first in the greater Dallas area, second in the DFW region, fourth in Texas and 15th nationwide.
Locally owned by Aubrey, Texas resident and Navy veteran Carrie Strecker, Squeeze Massage was conceptualized by Drybar founders Alli Webb, Michael Landau and Brittany Driscoll. The brand aims to disrupt the traditional massage industry by offering an accessible, stress-free and personalized experience. Through Squeeze’s app, guests can easily schedule, pay for and customize their massages, as well as leave tips, ratings and reviews. This eliminates the need to call in advance to book appointments or wait in line to check in or out.
“At Squeeze, we're always striving to make things better,” said Jennifer Brock, VP of franchise development for Squeeze Massage. “For decades, massage has proven itself to be a valuable, in-demand service within the health and wellness space, but no one has filled the void for what we've coined, ‘affordable luxury’. We are bridging the gap between affordable discount chains and high-end luxury spas — similar price points with an elevated experience.”
Squeeze's new 2,500-square-foot location in Prosper features a modern aesthetic with vibrant walls, elegant hardwood accents and contemporary floor-to-ceiling glass windows. The space includes a tranquil relaxation zone with a “stress-ball wall,” complimentary hot tea, infused water and healthy snacks. On-site dedicated parking is available for the eight private massage suites, each equipped with cutting-edge technologies to tailor every session to the guest’s individual preferences.
Guests at Squeeze Prosper have complete control over their experience, choosing personalized preferences such as pressure level, aromatherapy and in-room ambiance, including lighting and music. These preferences are securely stored in the guest's profile, ensuring massage therapists consistently deliver exactly what the guest desires. Additionally, guests can select from a range of enhancements like deep tissue massage, heat therapy, aromatherapy and percussion therapy — all included in the standard service with no added fees or charges.
Squeeze Prosper offers various pricing options, including discounted monthly memberships and Pay-Per-Squeeze rates:
- Mid Squeeze Membership: $95/month – includes one 50-minute massage per month
- Main Squeeze Membership: $125/month – includes one 80-minute massage per month
- Mid Pay-Per-Squeeze: $129 for a 50-minute massage
- Main Pay-Per-Squeeze: $159 for an 80-minute massage
To celebrate its debut in Prosper, Squeeze is offering an exclusive, limited-time grand opening deal: the first 150 guests who sign up for a monthly membership at Squeeze Prosper will save 40% off the regular member rates for the lifetime of the membership. This means only $75/month for mid or $105/month for main. To redeem, visit the link here and enter promo code PPGO20.
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