Playkout, a pioneering fitness brand co-founded by former technology leaders from Spotify and Amazon, is set to introduce its innovative “phygital” pickleball fitness studio in Uptown Dallas this summer. This unique concept reimagines traditional workouts by integrating custom-designed pickleball stations, replacing conventional cardio machines to create a dynamic and inclusive fitness experience.
Playkout’s proprietary play-based methodology, tested extensively with over 300 participants in Plano, shows promising results. Participants reported a 15% higher calorie burn compared to traditional fitness routines, alongside improvements in athletic ability and cognitive performance.
"At Playkout, we're redefining what it means to work out by making fitness feel like play," said Bahigh Acuna, co-founder of Playkout, in an official statement.
Located at 3501 McKinney Avenue, Playkout plans to expand its innovative fitness concept across Dallas and beyond, offering memberships and simulator sessions to cater to diverse fitness preferences. The studio’s founders, with a proven track record in technology and wellness sectors, aim to establish Playkout as a leader in the evolving fitness industry.
Pickleball, recognized as the fastest-growing sport in America, serves as the foundation for Playkout’s approach. The studio blends physical group workouts with digital gamification, harnessing the social and physical benefits of the game in a climate-controlled, indoor environment.
"Whether you're new to pickleball or a seasoned player, our studio offers an enjoyable workout that enhances both fitness and skill development," said Jorge Guerrero, co-founder, in an official statement.
For those eager to experience Playkout’s unique blend of fitness and fun, founding memberships with exclusive benefits are available during the launch period.
To learn more or book your session, visit letsplaykout.com.
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