Frisco-based Good Good Golf — a golf lifestyle brand and internet sensation — secured a $45 million investment to fuel its expansion across content, retail and live experiences. And one of the most famous athletes and sports enthusiasts and getting in on the action.
The funding round is headlined by Creator Sports Capital, founded by Benjamin Grubbs and Brian Kabot, with major backing from Manhattan West Private Equity, Sunflower Bank and — notably — Peyton Manning’s Omaha Productions. Because if there's one thing the Hall of Fame quarterback knows besides football, it’s how to call a winning play… even in investing.
What Is Good Good Golf
Good Good Golf has quickly become a powerhouse in digital-first golf storytelling, amassing over 1.76 million YouTube subscribers across multiple channels and hitting over 5 million views with their viral video “The Greatest Golf Shot in YouTube History.” The group (Garrett Clark, Matt Scharff, Thomas "Bubbie" Broders, Stephen Castaneda, Brad Dalke and Luke Kwon) and their blend of high-energy competition, engaging content and lifestyle-driven branding has captivated fans worldwide — think the golf version of Dude Perfect.
Founded in 2020, Good Good Golf traces its origins to a conversation between Garrett Clark and Kendrick at a golf tournament. Their shared vision for a modern, media-driven approach to golf sparked a journey that now includes a passionate team featuring Stephen Castaneda and Matt Scharff. Their humor, charisma and love for the game have played a crucial role in shaping Good Good Golf’s vibrant, engaged community.
“Good Good Golf has seen incredible momentum as we continue to redefine what it means to be a modern golf brand,” CEO Matthew Kendrick said in an official statement. “This investment allows us to bring even more exciting content, products and experiences to our rapidly expanding community. We’re harnessing the power of fandom to make golf more accessible, dynamic and engaging for players and fans of all ages.”
Why People Are Investing
Investors see Good Good Golf as more than just a media brand — it’s a movement reshaping the golf industry. "We see Good Good Golf as more than just a media brand — it's a movement that is reshaping the golf industry," said Grubbs, co-managing partner of creator sports. "Their 360-degree approach — spanning content, consumer products, retail and live experiences — has cultivated an engaged fan base and driven extraordinary business growth. Their ability to turn audience passion into thriving commerce, partnerships and live activations is what makes them so compelling.
Beyond digital content, Good Good Golf has rapidly expanded into retail and competitive events. Their top-selling products at Dick’s Sporting Goods, a partnership with Callaway to develop premium golf gear and a thriving direct-to-consumer business have solidified their retail presence. In the competitive arena, the brand has collaborated with NBC Sports and GOLF Channel on live-televised tournaments like the Good Good Desert Knockout, featuring top athletes and entertainers. Their influence continues to grow through professional golfer sponsorships and an ownership stake in L.A. Golf Club.
"I'm excited to partner with our new friends at Good Good Golf,” said Manning. “Their content is fun and creative, and I'm hoping they can help me lower my golf score.”
As the brand continues to evolve, its North Texas roots remain strong, driving a vision that is making waves across the world of golf — and bringing in some notable folks.
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