Lexus will become the official vehicle of the PGA Championship, thanks to its new partnership with the PGA of America and PGA Frisco. In addition, Lexus will be the Official Vehicle of the PGA Championship, the KitchenAid Senior PGA Championship and the KPMG Women's PGA Championship — which will take place in 2025. Lexus will also become the Official Vehicle of PGA Frisco, which is located close to the Lexus headquarters.
"Lexus is excited to expand our golf partnership strategy to include a storied institution that shares our same focus of modernizing the golf space," Kevin Higgins, general manager of Lexus marketing said. "Partnering with the PGA of America allows Lexus to expand our reach and engage with new audiences while also providing an excellent platform to showcase our brand and exciting new vehicle lineup."
The partnership also includes on-site activation rights at each of these major championships, vehicle fleets for players and high-traffic vehicle displays to provide spectators the opportunity to interact with new Lexus products. At the Omni PGA Frisco Resort, Lexus will prominently display three Lexus courtesy vehicles available for guest transport while on the property.
"We are proud to welcome Lexus as the Official Vehicle for three of our spectator championships and our new home, PGA Frisco," said PGA of America Senior Director, Global Partnerships, Luke Reissman. "Lexus is committed to creating amazing experiences for its customers, mirroring our desire to provide top-tier experiences for spectators and guests alike."
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