Frisco-based Dude Perfect recently announced a new partnership with Highmount Capital, a private investment firm focused on early growth-stage and middle-market investments in transformative technology, media and growth-oriented platforms.
The collaboration involves a substantial investment in growth capital, totaling nine figures, empowering Dude Perfect to embark on ambitious ventures and initiatives. This funding will facilitate the expansion of their portfolio of creative partnerships and establish a strong management team poised to propel the group to additional achievements.
"The mission of Dude Perfect is to serve families with the most trusted entertainment on earth," Coby Cotton from Dude Perfect said in the announcement. "By partnering with Highmount Capital, we hope to pour gas on the fire and take the Dude Perfect fun that families have witnessed on screens these past 15 years and turn it into real-life products and memory-making experiences they can actually touch and feel for themselves."
The partnership with Highmount Capital marks the latest significant milestone for the creator group, following a series of initiatives, including the new Dude Perfect headquarters in Frisco. The new headquarters will serve as a hub for content creation, community gatherings with athletes from high school and professional levels, a retail outlet and dedicated spaces for podcasts and gaming.
Additionally, a multi-city international tour was organized in response to overwhelming global fan demand. Fans also have the opportunity to engage with Dude Perfect's content through their streaming app, featuring exclusive outtakes and new material. An upcoming ESPN 30 for 30 documentary titled Dude Perfect: A Very Long Shot, focusing on the group, is set to premiere at the Dallas International Film Festival in April 2024.
"The Dudes have truly captured the hearts and minds of the next generation, pioneering the new creator-led media space and expanding far beyond video and traditional channels," said Jason Illian, co-founder and general partner at Highmount Capital. "In addition to creating content that garners billions of views every year, which is an impressive feat on its own, the Dudes have built something even more valuable and that is trust — trust with families, brands and consumers of all ages and backgrounds."
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