TOCA Football, the world’s first technology-enabled soccer experience company, announced a partnership with Major League Soccer to introduce TOCA Social to the U.S. ahead of the World Cup. TOCA Social Dallas is scheduled to open at The Colony’s Grandscape in the summer of 2025.
TOCA Social blends soccer, entertainment and world-class dining to create a unique and immersive experience for players of all ages and skill levels. Featuring a state-of-the-art venue and innovative soccer-based games, TOCA Social aims to revolutionize fan engagement with the sport. TOCA Social Dallas, the first venue in the U.S., will set the stage for a nationwide expansion.
"We are thrilled to welcome TOCA Social to Grandscape and the Dallas community,” President of Grandscape Jeff Lind said in an official statement. “Their unique and exciting experience is a perfect addition to our already diverse array of entertainment options. We cannot wait for our guests to experience the thrill of soccer at TOCA’s state-of-the-art venue.”
TOCA Social Dallas marks the start of a planned expansion across major U.S. cities, as TOCA seeks to bring its unique blend of soccer and entertainment to a broader audience. TOCA currently operates five TOCA Soccer Centers in the Dallas-Fort Worth area and maintains a strategic partnership with MLS club FC Dallas.
“We are thrilled to open our first American TOCA Social in Dallas,” said Yoshi Maruyama, CEO of TOCA. “Dallas is an amazing market with a deep passion for soccer and entertainment. As a host of the World Cup and building on TOCA's existing presence and partnership with FC Dallas, it is the perfect location to showcase TOCA Social. Our goal is to create unforgettable experiences that blend soccer, technology and social entertainment.”
The inaugural TOCA Social venue opened in London to great acclaim and was recently awarded the 2024 Tripadvisor Travellers’ Choice Award. The second venue launched in Birmingham, England, this June. Additionally, TOCA announced a joint venture with Unibail-Rodamco-Westfield to expand TOCA Social venues throughout Europe and a franchise deal with Ventura Entertainment to open venues across Mexico.
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