People in Plano are known for their politeness — we’re punctual, courteous and never forget to say “please” and “thank you.” But there’s always room to be even kinder.
Adrianne Hooker, founder of the Great Lakes School of Etiquette, combines modern etiquette with confidence-building for success. Certified by the Protocol School of Washington and the American School of Protocol, her school opens on April 1, 2025, in Plano at Willow Bend, 6121 W Park Blvd.
Why Etiquette Matters Today
“Etiquette is just as important today as it’s ever been — perhaps even more so,” Hooker tells Local Profile. “With everything moving so fast and so much communication happening online, we’re losing some of the fundamental soft skills, like eye contact, active listening and showing respect in conversations.”
Hooker highlights two major etiquette challenges today: balancing digital and in-person communication and building confidence in social and professional settings. In the workplace, skills like professional introductions, respectful emails and meeting etiquette are often overlooked. Even everyday courtesies can get lost in the busyness of life.
“Etiquette isn’t about old-fashioned rules,” Hooker says, “it’s about showing kindness, building connections and knowing how to handle yourself in any situation."
Common Misconceptions Of Etiquette Classes
Hooker points out that one of the biggest misconceptions about etiquette is that it’s only about dining decorum. While many associate it with table manners, etiquette extends far beyond the table.
“Is business done at the dining table? Absolutely,” Hooker says. “But it’s also done on the golf course, in a coffee shop, in chamber meetings, in parent-teacher organizations and beyond. How you relate to other people is imperative to your personal and professional success.”
She also emphasizes that etiquette isn’t about outdated rules but practical skills that enhance social and professional interactions. Hooker believes mastering etiquette and soft skills distinguishes individuals in every aspect of life. The ability to communicate effectively, make strong first impressions and carry oneself with confidence creates new opportunities.
“At the end of the day, people want to work with and be around those who are polite, respectfull and self-assured,” Hooker says. “Etiquette isn’t about being perfect — it’s about having the skills to feel comfortable in the skin, in any situation.”
Bringing Etiquette Training To Plano
Hooker established the Great Lakes School of Etiquette at The Shops at Willow Bend in Plano for its central location and welcoming environment.
“Our programs are tailored for each age group,” Hooker says. “For children, we focus on foundational manners, kindness and social skills through engaging activities and role-playing. We also touch on dining fundamentals. Middle and high school students learn dining etiquette, conversation skills and leadership — essential tools as they prepare for college and future careers.”
For professionals, programs cover executive presence, attire, etiquette and networking. A four-course meal teaches American and Continental dining. From children practicing introductions to executives refining presence, students gain confidence and practical skills.
Hooker recalls working with a medical student preparing for her residency interviews. She was highly intelligent with impressive professional experience, but she was terrified of attending the evening social dinners with other residents.
“After investing just four hours in the networking and dining etiquette presentation, she had a complete transformation,” Hooker says. “By the end of the session, she shared how much more confident she felt — not just in knowing the technical aspects of dining, but in her overall presence. It was amazing to watch her body language shift from hesitant and nervous to composed and self-assured.”
The Future of Etiquette
According to Hooker, those looking to start their journey in etiquette is simply remembering the basics: kindness, respect and being aware of the people around you.
“If you want to improve your etiquette, start by paying attention to how you interact with others,” Hooker says. “Do you interrupt? Do you check your phone during conversations? Small changes can make a big difference.”
Etiquette is about making others feel at ease and demonstrating confidence in any situation. Whether it's dining, professional settings or social interactions, mastering a few key principles can help you feel more comfortable and create a positive impression wherever you are.
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