BODYARMOR Sports Drink recently revealed its latest collaboration with the sports and comedy ensemble, Dude Perfect. This partnership designates the brand as the Official Hydration Partner for all things Dude Perfect, expanding its remarkable portfolio of sports properties and athletes.
The Frisco, Texas, based group emerged from the camaraderie of five friends wielding a camera to capture their friendly rivalries. Since then, they've evolved into a global sensation, captivating millions with their signature blend of jaw-dropping trick shots, spirited battles and comedic video content.
“BODYARMOR changed the sports drink game and we’ve been big fans of the brand for a while now, so it’s exciting to be able to bring them into the Dude Perfect family as the Official Hydration Partner,” said Dude Perfect member Tyler Toney. “Our brands are actually super complementary — we’re lucky enough to have such an engaged fanbase, many of which are young athletes — and BODYARMOR was the first brand to successfully come to market with a sports drink that didn’t have anything artificial in it — perfect for young athletes. Our partnership makes all the sense in the world and we’re excited for everything we have lined up!”
The sports drink company also partners with athletes such as Joe Burrow, Christian McCaffrey, Alex Morgan, CeeDee Lamb and many more.
The partnership isn’t the only exciting move for the group. As Local Profile previously reported, the five-member YouTube group Dude Perfect is building their own office space. Currently, the Dudes are operating at 6644 All Stars Ave. in Frisco, as they wait for plans for their dream headquarters to come through.
The project will be located at 15900 Gateway Drive in Frisco, near the intersection of University Drive and the Dallas North Tollway. Designed by Richardson-based architect firm Alliance Architects, when completed the new office will be 20,000 square feet and cost $3 million according to a city filing.