Harley-Davidson® of Dallas is beginning construction on a new facility near the intersection of TX-121 and Stacy Road in Allen, Texas. The dealership has outgrown its current location off Central Expressway South in Allen, and plans to relocate to the new location as soon as it is complete.

Paul Langford says the dealership decided to make the change because the area continues to experience growth. In May of 2018, the U.S. Census Bureau listed Frisco and McKinney in the top 15 for fastest growing cities in the nation. Harley-Davidson® of Dallas serves these communities and the smaller towns in between like Fairview, Lucas and Wylie.

“We want to better serve the growing area,” Langford said. “Our current customers make Harley-Davidson® a lifestyle, not just a motorcycle. Our new location will allow us to offer them even more of the bikes, merchandise and events that are important to them.”

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The new facility will have increased square-footage for new and used motorcycles, motorcycle riding gear and Harley-Davidson® riding accessories. The new location allows riders direct access from TX-121 when they bring motorcycles for the Texas Harley-Davidson® events the dealership hosts on a regular basis.

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The dealership will continue to offer the following:

  • New Harley-Davidson® motorcycles
  • Used motorcycles
  • Motorcycle customization
  • Motorcycle service, maintenance and repair
  • Genuine Harley-Davidson® parts and apparel

Paul says the dealership’s main focus is on serving the customer. “The new location is going to be our forever home,” he says. “Serving the people who shop here has always been the most important thing, and that won’t ever change.”


Harley-Davidson® of Dallas has been providing new and used motorcycles to the Dallas area since 1932, and moved to Allen, Texas in 1999. Partner Paul Langford has been co-operating the dealership since 2010. Paul has decades of experience in the motorcycle industry and has a personal attachment to the Harley-Davidson® brand. The Allen dealership provides high-quality new and used motorcycles for Dallas area residents.

For more information, please contact Paul Langford at Paul@hdofdallas.com or visit hdofdallas.com.

Aayushi Pramanik

Aayushi Pramanik is a student at Williams College. When not working or studying economics and math, she enjoys dancing, singing, and taking countless photos with her camera.