Dell Services announced the opening of its new Digital Experience Studio in Plano, Texas. The studio will be an integral part of enabling customers to determine their digital transformation strategy and help guide them through their digital journey.

“Our customers are investing more in digital transformation and activity,” said Suresh Vaswani, president, Dell Services. “This studio creates a collaborative space for our customers that will ultimately help them take advantage of these advances and understand what is possible for their digital journey.”

Designed to provide an environment of ideation and collaboration, the studio allows customers to experience real-world demonstrations, view digital use cases and collaborate with Dell experts to create their digital strategy. Immersive workspaces in the studio are designed to make content more engaging, meetings more productive and allow for increased collaboration.

Featuring five different zones, customers can experience all aspects of digital transformation starting from hands-on concept design and realization, real time journey maps and associated touchpoints, the IoT and usability testing, mobile first approach to digital, imagine experiences as well as digital marketing, social media listening and command center.

“In the digital world, customer experience is the key to a successful digital transformation,” said Raman Sapra, executive director and global head, Digital Business Services, Dell. “The studio will help render the art of the possible for our customers by helping them realize ways to undertake digital transformation and cutting-edge innovation. Successful digital transformation enables our customers to improve efficiencies across business operations, enhance their customers’ experience, improve employee engagement, create new revenue channels and increase profitability.”

Dell Services’ continued leadership in digital business services is the result of nearly 20 years of experience—backed by strong, integrated business domain knowledge, global delivery and center of excellence teams, as well as Dell’s deep heritage as a digital pioneer. Dell Services’ leadership is regularly recognized by customers and analysts and was recently positioned as a Leader in the Digital Focus market segment in the recently released NelsonHall Digital Transformation Services NEAT evaluation.

Dell Digital Business Services enables digital transformation for customers by taking a business-first approach and uses a robust consulting methodology to create digital strategy roadmaps for organizations through using digital technologies, such as business intelligence and analytics, mobile, social media, cloud, omni commerce, BPM , CRM and IoT, to deliver end-to-end customer solutions. Dell offers industry-specific services and solutions for healthcare, banking, insurance, retail, manufacturing and education to effectively address these verticals’ own priorities for digital adoption.

Rebecca Silvestri

Rebecca Silvestri is the vice president of Sales & Marketing. She is also the wife of Philip Silvestri, publisher of Local Profile. In a previous life, Rebecca was a math teacher in London and the...