Home upgrade company TreeHouse aims to disrupt the largest consumer industry in the U.S.

The U.S. home upgrade industry generates more than $350 billion in annual revenue. In a field still dominated by Home Depot and Lowe’s, TreeHouse, “the revolutionary home upgrade company”, has lofty plans. “We need to retrofit every home in America,” Jason Ballard, CEO and founder of TreeHouse, declares. While your initial perception of TreeHouse may […]