Plano-based PepsiCo Foods North America is investing $150,000 to improve digital literacy training nationwide through its partnership with LULAC’s National Educational Service Centers (LNSEC).
This initiative addresses an important issue: 32 million Americans do not have basic digital skills. To help close this gap, PepsiCO’s investment focuses on developing digital skills early in life and across generations to create educational and job opportunities that match its business goals. Since 2022, PepsiCo has donated over $500,000 to LNSEC’s PUENTES program, which offers essential training and support for families, helping them gain the skills and resources they need to thrive in a digital world.
“As someone who immigrated to the U.S. from Venezuela, I am incredibly proud of our partnership with LNESC and our shared passion for creating sustainable economic opportunities for underserved communities,” said Antonio Escalona, PepsiCo senior vice president of emerging businesses, in an official statement. “Putting people and their experiences front and center is essential to the success of our business. We are incredibly proud of our efforts to improve digital literacy and are excited to continue supporting this impactful initiative.”
With help from PepsiCo, the PUENTES program has reached 450 participants in six U.S. cities, providing valuable technology skills to families. One family from San Antonio, whose six-year-old son is in the bilingual program, saw great benefits. Melody Urbina found that the program not only improved her education but also gave her a chance to bond with her son and strengthened their ties to the school and community.
“The program goes beyond technology,” Urbina said. “We have created a strong network with other families. The program has facilitated communication between different cultures and generations, which is especially important in Hispanic communities.”
The program not only fosters a sense of community and belonging but also shows measurable results. At the end of the program, more than 90% of participants reported an increase in their confidence with technology, and over 90% felt comfortable using technology to learn new skills. Additionally, 92% of participants stated they were comfortable using electronic devices for basic computing tasks, such as sending emails and using office applications.
For more information about LNESC and the PUENTES program, visit www.LNESC.org.
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