Dairy MAX and the Gaming Community Network announced their team-up for the Fuel Up to Play 60 Madden NFL 23 Open Tournament. This online Madden NFL 23 tournament will test local middle and high school student’s gaming skills while also educating the youth gaming community on the importance of fueling their bodies with healthy foods.

“For the past decade, we’ve worked closely with traditional sports — most notably with the NFL through our Fuel Up to Play 60 program — to help teach kids and their families that performing at your best starts with eating right,” said Mike Konkle, Dairy MAX CEO. The Fuel Up to Play 60 Madden NFL 23 Open Tournament is a unique opportunity for us to reach kids where they are, encouraging a healthy lifestyle whether you are competing on the virtual or physical field.” 

Registration for the Fuel Up to Play 60 Madden NFL 23 Open Tournament opens today. Beginning October 25, eligible students will have an opportunity to compete virtually on either Xbox or the PlayStation 4 and 5 consoles to qualify for the finals on October 27, which will be broadcast live on Complexity Gaming’s official Twitch channel.

“Living a healthy lifestyle requires a balanced 360-degree approach, including eating right and being active,” said Drew Brunson, Chief Strategy Officer, GCN. “The Fuel Up to Play 60 Madden NFL 23 Open Tournament not only promotes these lifestyle choices, but also captures how esports can support wellness by exercising critical thinking, dexterity, and teamwork.”

Two lucky students will be named grand prizes winners and will become honorary Dallas Cowboys players for a day, where they will sign a “contract” at AT&T Stadium, claim their own locker and Cowboys gear, attend a Dallas Cowboys game and practice and even clash with a Cowboys player on the virtual gridiron in a game of Madden NFL 23. Runner-ups will receive additional prizes, including signed football merchandise. The school with the highest number of competing students will win a branded breakfast cart, courtesy of the Hubert Company.

Students can sign up at Complexity’s Official Nutrition Partner Landing Page, where participants can learn more about fueling their bodies with healthy foods so they have the energy to play their game. For more information and to sign up, please visit complexity.gg/nutritionpartner. Tournament registration is free.


In case you missed it, here’s Local Profile’s first look at the new food options at AT&T Stadium.

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