Formation coworking space opening at The Star in Frisco

A look at Formation, a new coworking space opening in The Star this summer | Image courtesy of Edelman PR

Dallas Cowboys’ latest business venture comes in the form of Formation, a new workspace where members will enjoy state-of-the-art professional resources and the advantage of leveraging the Dallas Cowboys Headquarters in The Star.

Members of Formation will have access to fully furnished work and communal spaces and business amenities, as well as fitness, entertainment and distinctive business innovations.

Read more: Keurig Dr Pepper moving to The Star in Frisco

“Formation is rooted in the winning spirit of the Dallas Cowboys and we believe business professionals can channel that same spirit and leverage it for their benefit,” said Jerry Jones Jr., Dallas Cowboys Executive Vice President and Chief Sales & Marketing Officer. “By combining the sophisticated aesthetic, influential network of our membership, and one-of-a-kind access to business expertise from the Cowboys front office, I believe we are creating an atmosphere that can allow entrepreneurs and executives to reach new heights within their business.”

A look at Formation’s library and open workspace | Image courtesy of Edelman PR

The Field Formation membership allows members access to an open and shared workspace in an elevated environment that maximizes collaboration and connectivity through consistent interactions with other members. The Fixed Formation membership offers a select number of dedicated desks that allow members to enjoy the benefits of an open workspace and the consistency of a reserved location alongside ample amenities. The Full Formation membership grants members a limited selection of private offices that accommodate groups of one to five people and is inclusive of their most robust amenity package, as well as The Star’s coveted mailing address and 24/7 access to Formation.

Formation’s private offices are exclusive to Full Formation members | Image courtesy of Edelman PR

All Formation members will get perks like daily coffee service, access to presales for select AT&T Stadium and Ford Center events, a professional headshot, and more.

While Formation isn’t set to open until early summer, prospective members can begin signing up starting Wednesday, March 6. For more information, visit


Alex Gonzalez
Alex Gonzalez is a writer at Local Profile. He is a lover of food, music, sports, art, and world cultures. Alex was born and raised in Plano and graduated from University of North Texas in 2017. When he is not writing, Alex enjoys hiking, attempting to cook, going out to happy hours, and playing board games with friends.



The May 2019 Digital issue asks the big questions. Who are the social media influencers I should follow? How do I protect myself online? Why is Toyota Connected producing cars smart enough to make my dinner reservation? Is AI really coming for my job? Browse the future online.

Insightful and innovative, Local Profile is the cultural compass of Collin County. Reflecting the best of life in North Texas, Local Profile connects our growing community by engaging residents in honest, creative conversation. From cuisine to current events, Local Profile delivers compelling content to a diverse, active, influential and involved readership.

Contact us

Tel: 972.769.7272
Email: [email protected]

Follow us


Copyright © 2015 Flex Mag Theme. Theme by MVP Themes, powered by Wordpress.

To Top