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A look at Formation, a new coworking space opening in The Star this summer | Image courtesy of Edelman PR

Dallas Cowboys’ latest business venture comes in the form of Formation, a new workspace where members will enjoy state-of-the-art professional resources and the advantage of leveraging the Dallas Cowboys Headquarters in The Star.

Members of Formation will have access to fully furnished work and communal spaces and business amenities, as well as fitness, entertainment and distinctive business innovations.

Read more: Keurig Dr Pepper moving to The Star in Frisco

“Formation is rooted in the winning spirit of the Dallas Cowboys and we believe business professionals can channel that same spirit and leverage it for their benefit,” said Jerry Jones Jr., Dallas Cowboys Executive Vice President and Chief Sales & Marketing Officer. “By combining the sophisticated aesthetic, influential network of our membership, and one-of-a-kind access to business expertise from the Cowboys front office, I believe we are creating an atmosphere that can allow entrepreneurs and executives to reach new heights within their business.”

The Field Formation membership allows members access to an open and shared workspace in an elevated environment that maximizes collaboration and connectivity through consistent interactions with other members. The Fixed Formation membership offers a select number of dedicated desks that allow members to enjoy the benefits of an open workspace and the consistency of a reserved location alongside ample amenities. The Full Formation membership grants members a limited selection of private offices that accommodate groups of one to five people and is inclusive of their most robust amenity package, as well as The Star’s coveted mailing address and 24/7 access to Formation.

Formation’s private offices are exclusive to Full Formation members | Image courtesy of Edelman PR

All Formation members will get perks like daily coffee service, access to presales for select AT&T Stadium and Ford Center events, a professional headshot, and more.

While Formation isn’t set to open until early summer, prospective members can begin signing up starting Wednesday, March 6. For more information, visit formationatthestar.com

Alex Gonzalez

Alex Gonzalez is a writer at Local Profile. He is a lover of food, music, sports, art, and world cultures. Alex was born and raised in Plano and graduated from University of North Texas in 2017. When he...