Simon, a global leader in premier shopping, dining and entertainment destinations, is pleased to announce three more new retailers soon to join Allen Premium Outlets, further enhancing the vast offerings at the one-of-a-kind shopping center. Helzberg Diamonds, Miss A and Dallas Cowboys Pro Shop will each open later this year. Additionally, several previously-announced retailers and restaurants are now open across the center and H&M will officially welcome customers on Thursday, June 21.

“Everywhere you turn at Allen Premium Outlets there is something new to visit,” said Jay Hamby, General Manager, Allen Premium Outlets. “The exciting additions have been nonstop since the start of our expansion and renovation in 2016, including 1,300 extra parking spaces, showing no signs of slowing down. We highly value our loyal customer base and strive to continually offer fresh opportunities to attract shoppers.”

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New retailers

Helzberg Diamonds will open its 2,975-square-foot store in suite 176 across from Starbucks on July 20. Since 1915 Helzberg Diamonds has been committed to providing fine jewelry customers with unparalleled customer service, industry expertise and custom jewelry and engagement rings for that someone special.

Miss Aboasts the latest beauty trends and must-have beauty essentials, all available for just $1. Everything from primers and face masks, to shadows, lip glosses, brushes and more are available from Miss A. The 3,000-square-foot store will join Allen Premium Outlets retail mix later this year between Starbucks and Armani Outlet.

Dallas Cowboys Pro Shop is a one-stop-shop for any Cowboys fan, featuring a wide range of branded items including jerseys, shoes, apparel and more for adults and children. The 2,400-square-foot retailer will open in 2018 across from Michael Kors.

H&M will open its doors on Thursday, June 21 in the new expansion wing – at the heart of the shopping center – between Express Factory Outlet and Polo Ralph Lauren. One of the world’s largest fashion retailers, H&M is famous for offering fashion-forward apparel at affordable prices in a sustainable way. The 28,350 square-foot store will offer a one-stop shopping destination for the whole family, with collections for ladies, men, teens and kids, as well as a separate “store within a store” section for accessories.

As previously announced, Armani Outlet will soon open in the expansion wing next to Tory Burch and Bath & Body Works / White Barn will open this fall between Journeys and OshKosh B’Gosh. To better serve their loyal shoppers, Michael Kors, Under Armour, Skechers and Polo Ralph Lauren have all permanently relocated to larger spaces.

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New restaurants

Additionally, innovative eatery Burgerim is now open. Featuring customizable burgers, as well as beer and wine, Burgerim is the perfect spot to relax during a busy shopping trip. The burger restaurant joins the shopping center’s updated eatery options, including the now open Starbucks, as well as Allen Premium Outlet’s Food Truck Row, featuring Haywood Cotton Candy, Wiggi’s Shaved Ice and The Corn House.

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