Signing deals with major sports apparel companies is nothing new to school districts, but it is for Frisco ISD.
The sports apparel business is as competitive as becoming state champions. Nike and Under Armour often contend for the most high-profile programs, because this means potential visibility in big plays, games and photos. The notable sports apparel companies want these student-athletes to be their walking billboard. Some important and large to deals to note for local schools and districts:
- Nike: Allen, Argyle, Denton Guyer, DeSoto, Frisco ISD
- Under Armour: Cedar Hill, Highland Park, Denton ISD, Mansfield ISD
FISD has signed a five-year, $1.74 million apparel contract with Nike. What perks come with a deal like this? FISD receives 40 percent off retail pricing, 10 percent more than they previously received; FISD members receive additional discounts with their distributor of choice; and students are given an opportunity to buy sports equipment at a reduced rate.
The deal’s budget of $100,000 each year will go toward joint marketing promotions and some cash donations for elementary starter programs or student enrichment at the Superintendent’s discretion.
Starting in the 2016-17 school year, Nike will supply the uniforms and equipment, but not the shoes, for all FISD middle school and high school sports. All FISD schools will slowly transition to Nike by the end of the five-year period. To create uniformity with the varsity football teams, Nike will provide all eight high schools with one set of varsity home uniforms for every player and one away jersey.
“We are excited about this partnership opportunity with Nike and what it means for our District and for our students,” said Superintendent of Schools Dr. Jeremy Lyon to another media source. “By dealing with a single source for uniforms and equipment, we will create a more cost-effective and efficient process. There are also many ways that a company like Nike can enhance opportunities for students and we look forward to those continued discussions.”
Other large deals FISD has made this school year include a $3.77 million contract with The American Bottling Company (Dr Pepper/Snapple Group) and an annual donation by Frisco Dodge of $100,000, with $60,000 of that total dedicated to sponsor student scholarships through the Frisco Education Foundation and $40,000 for sponsorship within the Frisco Independent School District.